Born in Kentucky, USA to a Spanish mother and English father James’s parents moved to London when we was a few months old and holds British, Spanish and American Passports. James started modelling in 2019 where his first shoot was shot by the amazing Paul Wetherell and Tom Guinness for mens publication Arena Hommes + and his success haven't stoped there. Currently on a gap year, James has a place to study Finance at Wake Forest University in North Carolina where he eventually wants to expand his knowledge in business affairs, whilst still maintaining his passion for playing guitar and modelling.